My Portfolio
This portfolio consists of class-based projects, campaign concepts, and strategic branding work to showcase the blend of my research and creativity for both real and hypothetical clients. Included is also a psychology paper that portrays storytelling's power to shape perception - highlighting the thoughtful foundation behind my communications work.
Exploring how data and active audience listening can shape effective messaging and social strategy.
Understanding how tone, values and visual storytelling define brand perception and emotional engagement.
An overview of RedBull's campaign strategy and a campaign approach for a nonprofit.
Diving into emerging communications dilemmas and relating it to theory to form actionable insights.
Examining the human factors behind communications - from perception and bias to storytelling and decision making.